Inslaan - Stylized character

We’ve teamed up with Wunderman Thompson to create a new CGI character for PLUS supermarkets. Postoffice was involved from the early concepting to the final product. Our sketch & design team started out with 2D pencil concepts which evolved into this lovable CGI wheelbarrow. A stylized character which needed to live in the physical world was a fun challenge for our VFX team. During the concept phase we explored emotions and expressions, look and feel of the materials and his signature animation style to bring to life a character that can last for years.


close-up of the eyes

close-up of the wheelbarrow's hand

close-up of his tire